Topic 4: Internal analysis
Submitted by lev_lafayette on Tue, 11/02/2010 - 09:06Organisational success is largely dependent upon the effectiveness (and efficiency) of the interface between the external and internal environments of an organisation.
Before a strategic position for an organisation can be developed, the following is required:
1. an external analysis that identifies opportunities and threats: the external environment
2. an internal analysis that identifies its strengths and weaknesses: the internal environment
3. a match between internal and external factors
4. strategic options that capitalise on strengths and assist with overcoming weaknesses