For the past several years, I've been an active player of Ingress, a game where two competing factions play a sort of "capture-the-flag" of public locations of note using an augmentation of Google maps. The game, the precursor to Pokémon Go, and Harry Potter: Wizards Unite, has had its fair share of issues over the past six years. But on July 19, 2019, a death knell was sounded by the very company that produces the game; they forced players (albeit temporarily) to adopt the new interface, Ingress Prime, which is passionately hated by the overwhelming majority of the game's players, and for good reason. The interface is a radical change to the old version, has distracting effects, issues with visual accessibility, and is cumbersome to use. These issues have been raised by the player community for months now, but have largely fallen on deaf ears. Why is this? Why would a game company be so inattentive to the player base?
It is perhaps not so well known, but Niantic started off as a Google project, working on the Field Trip alogorithm, which would push information to users on what the algorithm thinks you might be interested in, and with integration into Google Glass. There's a fascinating unlisted video on Youtube, with an astounding 22 million views, where you basically witness in all of two and a half minutes of how a person is turned on a thoughtless robot, the ideal consumer. Of course, such an algorithm can't make such decisions randomly, it has to know where a person goes, what their habits are and so forth. Trying to find out this information by surveys and the like would be onerous to the extreme; but Google Location Services can provide that data, and players will willingly give up such privacy for the entertainment of an Augmented Reality game, whether it is Ingress, Pokémon Go, or Harry Potter: Wizards Unite.