Chapter Eight: Planning
Submitted by lev_lafayette on Wed, 11/04/2009 - 08:37Objectives are end states or targets that an organisation's managers aim for. Plans are the means by which managers hope to reach the desired state. Planning is a decision making process that focuses on the future of an organisation andhow it will achieve its goals. Strategic plans focus on the broad future of the organisation and incorporate both external environmental demands and internal resources into managers' actions. They are typically 3-5 years in scale, and the most complex with high levels of interdependence.
